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Graphic Design
Graphic design is the art of communication, stylizing, and problem-solving through the use of type and image.
It creates a visual representation of ideas and messages.
A graphic designer may use a combination of typography, visual arts and page layout techniques to produce a final result.
Typography (from the Greek words τύπος (typos) = form and γραφή (graphe) = writing) is the art and technique of arranging type in order to make language visible.
König Design can create effective graphic design for your identity (logos and branding), publications (magazines, newspapers and books), print advertisements, posters, billboards, website graphics and elements, signs and product packaging.
Graphic Design is a language, a visual language.
It is a language that allows to talk to your target, with words and images. An image speaks for a thousand words. And a bad image, bad design, can speak badly about you and your business. I often compare it to the way you speak or dress yourself. In a business situation, and in life in general, if you want people to trust you, you cannot look and behave like an axe murderer, or a spaced-out cabbage!
A logo too, speaks for you or against you to everybody else. A professional logo, makes you look professional. A creative, smart, quirky, funny logo, speaks volume on who you are, and what your business is all about. When you are pitching a client, you would leave your Business card behind, and if it is a cheap, horrible looking thing… well, I do not fancy your chances to get that client on board.
Graphic Design, is a tool to communicate better and therefore getting better business.
"Image is everything" our tongue-in-cheek motto may sounds shallow, and in many ways it is, but it is also a fundamental truth, that ignoring would come at great cost to you and your business. Every designs we produce are not one-size-fit-all. Each of our designs are tailor-made to only suit you, and your business.
When we produce a design, we like to do our homework as to who you are, what your business does, how, and what makes you different from the others. Once we understand that, we can design something that will speak for a thousand words for you, and your business.
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